Cadence

Cadence

Rebalanced

Rebalanced

Client:

Cadence

Year:

2025

Type:

Creative Direction

,

Photography

A new standard in performance and design engineered to push every stride further.

A new standard in performance and design engineered to push every stride further.

Project Description

Cadence — When mind fades, movement leads

Your mind will quit a thousand times before your legs ever do.
But the streets don’t lie. Every step forward is proof you’re still in it.

Shot in the heart of Madrid, this video captures more than a run — it captures resilience, rhythm, and presence. Move through the city with quiet determination, embodying Cadence’s core philosophy: keep going, stay sharp, and let your pace speak louder than doubt.
From narrow alleyways to sunlit plazas, the camera follows not just a runner, but a mindset. This is a tribute to those who run for clarity, for power, for themselves. Because Cadence isn’t just a brand — it’s a frequency you tune into when the noise in your head tells you to stop.

Location: Madrid, Spain

Credits

Client

:

Cadence

Model

:

Mark Rupp